Choosing a PEO Broker

Identifying the right Professional Employer Organization (PEO) Broker involves a series of important considerations. A PEO Broker can help you find the right services to outsource tasks like payroll, benefits, workers compensation, and HR compliance management, but you’ll want to ensure that they are a good fit for your business. Here are some factors to consider when choosing a PEO Broker.


Understand Your Needs

  • Scale: How big is your business now, and how do you expect it to grow in the next few years?
  • Services Needed: What specific HR Advisory, benefits and payroll services do you need help with and what level of ongoing service do you need?
  • Industry: Are there any industry-specific regulations or needs that you need to consider?

Research Potential Brokers

  • Experience: How long has the broker been in business and do they have experience working in your industry and with your specific experience?
  • References: From current or past client to learn what they like and dislike.
  • Network: Does the broker dealer have a wide network of PEOs to choose from?
  • Certified PEO: What’s the difference between a certified PEO vs noncertified?
  • White Glove Service: Do you need or want a high touch level of customer service?
  • Technology: Does the broker dealer understand the PEO platform technology and use user-friendly technology that meets your requirements?

Ask the Right Questions

  1. Fees: How is the broker compensated; is there a fee for the client or do they get a commission from the PEO?
  2. Contract Terms: What are the terms for both initiating and terminating the relationship?
  3. Additional Services: Do they provide any additional consultation or services that could benefit your business?
  4. Conflict of Interest: Make sure that the broker is representing your interests and not just the interests of the PEOs that pay them the highest commissions.

Legal and Compliance

  1. Certification: Make sure they have all the necessary certifications or licenses required by the jurisdiction in which they operate.
  2. Transparency: They should be upfront about their business practices and willing to answer any compliance-related questions you have.

Test for Responsiveness

  1. Communication: Assess how quickly they respond to your inquiries.
  2. Problem-solving: Ask them how they would handle hypothetical problems that could arise while managing your account.


Make a Decision & Post-Engagement Monitoring

Make an informed decision and keep an eye on the value they’re providing to make sure they’re meeting your evolving needs. Schedule regular check-ins with the broker dealer to discuss your satisfaction with their services and identify any areas where they can improve.


Choosing a PEO Broker is an important decision, but it doesn’t have to be overwhelming. By carefully considering the factors above, you can find a broker dealer that will help you find the right services and support your business growth.

Talent Partners has helped align clients to custom fits solutions by developing a comprehensive understanding of your company & challenges. We have relationships with premier PEO firms across the nation and will recommend a short list of the organizations that best match your needs. Let us be your critical resource. 

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