Insights: Sales and Marketing Management
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The Importance of Marketing
Marketing is not just about advertising and selling products, but about building relationships with customers, understanding their needs, and helping them solve their problems. Developing…
Read MoreThe Path to Negative Revenue Churn
A SaaS (Software as a Service) company can achieve negative revenue churn by generating more revenue from its existing customer base than it loses due…
Read Morewhy resilience is important in sales
Resilience is a crucial trait for sales professionals because the sales industry can be unpredictable, competitive, and challenging. Salespeople face rejection, objections, and obstacles on…
Read MoreHow to Retain Sales Talent
The past several years have been full of economic and workforce shifts and Sales Professionals haven’t been spared. Employees have retired or moved to better…
Read More7 Essential Skills Found in Top IT Sales Talent
In a world increasingly reliant on technology, the demand for skilled IT sales professionals is only growing. IT sales professionals are responsible for more than…
Read MoreA Brief History of SaaS
Software as a service (SaaS) is a software delivery model in which a software application is hosted by a third-party provider and made available to…
Read MoreContent Marketing Considerations
With the advent of web 2.0 and the proliferation of social media, the meaning of branding has drastically changed. It’s often said that ‘content…
Read MoreTalent Partners Quoted in Monster
Managing Partner Larry Rubin quoted in Monster article on attracting candidates amid recession fears. How to attract candidates amid recession fears Between it being…
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