The end result: Double digit revenue from demand generation in the first 12 months.
Our Global Management Consulting client needed to hire a Global Marketing Leader who would be responsible for Strategic & Digital Marketing, Brand Positioning, and growing the business through increased sales of products & services. This individual would have full P&L and will lead company-wide change in response to evolving buying patterns. They would need to increase efforts in shaping the company’s public profile, managing complexity, and building innovative marketing capabilities throughout the organization.
Talent Partners was able to present a slate of qualified candidates, with the selected candidate being one with a background of over 20 years of experience in both B2B and B2C spaces, driving sales and demand generation. In her prior position, she had successfully led North American Marketing for a 1B line business within this professional services company. She has worked on multi-million-dollar deals and has overseen global teams.
Client Success: In her short tenure at our client company, her and her team completely refreshed the brand and helped build a demand generation function that delivered double digit revenue in only its first year. These results were what prompted our candidate to be promoted to Chief Revenue Officer, reporting directly to the company’s President. In this new role, she will be responsible for leading the company’s sales and marketing organizations. She will continue creating market-leading though leadership and driving awareness and interest in the company’s advisory, products & services capabilities.